Author: Sharon

Why most Change fails

Change has become one of the most overused words in business. Every organisation is “transforming”, every strategy promises “reinvention”, and every leadership team is “accelerating change”. Yet inside many organisations the experience feels very different. People see new initiatives layered on top of old ones, new language without new behaviour, and new slides without real […]

Global or Local

During my career I have sat in local, regional and latterly in a Global team. The discussion on who owns the brand has been around for a long time and I see most businesses swing across the Global to Local pendulum regularly – in search of the sweetspot. In search of efficiency companies have sought […]

What makes us distinctive

Recently I attended a greyhairworks! event with some amazing speakers and a room full of incredibly smart people. (imposter syndrome!) It made me think as I sat on the train home that WHAT I can help people deliver is not unique – there are plenty of Marketeers around my age, with a similar background, skills […]

The power of WOO

Growing my connections and stretching my brain meant that I had the pleasure of being invited to a breakfast to discuss “Hacking the Matrix: How to Make Cross-Functional Work… Actually Work” Thanks Joe Turner and Hannah Thornton for the invite and scrummy food in a fab location. We had a hearty discussion and the common […]

My accidental superpower

Ever noticed how we spend half our careers trying to be well-rounded… only to realise the real magic happens when we get unapologetically distinctive? Lately I’ve been thinking about personal distinctiveness — that moment when you stop asking, “What should I be good at?” and start admitting, “Here’s what I’m actually brilliant at.” And mine? […]

Which is more important – the WHAT or the HOW?

I have spent the last few years in roles focusing on defining where we are going and then building/executing plans to get there, so have experience of both the WHAT and the HOW. My observation is that the HOW is often underestimated in it’s importance to drive change and this should be of at least […]

Permission to land

I had a very interesting chat with Joe Turner on the ongoing topic that seems to be on everyone’s minds – getting sh*t done. I’ve already written about my point of view that businesses and teams focus too much on the what and not the how – the softer skills which require dedication, resilience and […]