Too many good ideas die in the gap between strategy and done.

I close it.
I’m Sharon Barraclough: a catalyst, not a consultant.
I help marketing teams find their direction, and then actually deliver it.

Call me when…

  • You have 40 priorities, which means none.
  • Everyone’s flat out, but nothing’s moving.
  • There’s plenty of strategy, and not enough doing.
  • The team’s capability can’t keep pace with the ambition.
  • Good people are quietly stuck in treacle.
  • A big programme has launched, and you’re not sure it’s landing.
Paper planes circling a desk like air traffic control: too many priorities in the air

Sharon Barraclough

Hello, I’m Sharon

Thirty years inside PepsiCo, Mars, O2 and Hovis: running teams, owning the numbers and making the messy calls.

Now I work alongside marketing teams to turn good ideas into things that actually happen. Practical, people-centred and, as a Northerner, fairly allergic to waffle.


What I do

Lots of organisations have ambition. Not enough have traction. I spent 30 years inside businesses like PepsiCo, Mars, O2 and Hovis, so I know what sounds good in a deck and what actually works.

Finding North

The choices, priorities and trade-offs that define success, so everything moves in the right direction.

Making it work

Ways of working, structures and plans people can actually run. Practical plans, not slideware.

Getting it done

I work alongside your team to land the change: clear owners, the right sequence and momentum people can see.

Building capability

The skills, confidence and habits your team needs to keep moving after I’ve stepped away.


What clients say

9.8 out of 10

The average score from recent clients.

Reassuringly fun with an excellent delivery.

Gareth Evans, Group People and Performance Director, Associated British Foods

Incredibly responsive and proactive. Sharon anticipates issues before they become problems and communicates clearly at every stage.

Annabelle Williams, Senior Marketing Transformation Manager, pladis

A notebook on a wooden desk reading WHAT, with How written underneath in copper

How I work

Most change doesn’t stall because the strategy is wrong. It stalls because no one owns the how.

Principles shape change. Delivery builds it. My 10 Principles of Change and 9 fundamentals of Delivery make sure what you’ve agreed actually happens. And there’s one question I keep coming back to: what actually changes on Monday?


Mugs of tea and a plate of biscuits on a wooden table

If you fancy a cuppa and a chat…

No pitch, no jargon. Just a proper conversation about what’s feeling stuck, and whether I can help.