WHAT I do

Four ways I help, depending on where you’re stuck. Together they make the brand line: Finding North is the direction; Making it work and Getting it done are the delivery; Building capability makes it done.

A hand-drawn sketch of a north arrow on a desk

Finding North

Before anything moves, I make sure it’s moving in the right direction: the choices, priorities and trade-offs that define success. This is about alignment, not ambition: a shared understanding of where you’re heading and why.

What you get

  • Focus on what matters most
  • Clear direction
  • Confident decisions
Making it work, written on paper on a wooden desk

Making it work

Good strategy only counts if it works in the real world. I turn direction into ways of working, structures and plans people can actually run: practical, hands-on work that removes friction and turns intent into action.

What you get

  • Progress that feels achievable
  • Practical plans, not slideware
  • Simpler, clearer ways of working
The word Done on a desk

Getting it done

Plans don’t deliver themselves. I work alongside your team to land the change: clear owners, the right sequence and momentum people can see. Less launch, more land.

What you get

  • Visible progress, early
  • Owners who drive it
  • Change that lands, not just launches
A sketch of the word capability on a wooden desk

Building capability

Lasting change doesn’t come from dependency. Alongside delivery, I build the skills, confidence and habits your team needs to keep moving after I’ve stepped away. The aim is always strength, not reliance.

What you get

  • Sustainable progress
  • Stronger leaders and teams
  • Capability that stays in-house

Ways to work together

  • Project support: from a focused piece of work to leading a programme alongside your team
  • Leadership workshops and offsites: getting a team clear, aligned and moving
  • Capability programmes: designed around your brands, your data and your ways of working
  • Speaking: on change, momentum, capability and getting things done

I work directly through North & Done, and as an associate of the marketing capability specialists LockSmith and the transformation consultancy Gate One.